My main focus when designing the packaging for these American Eagle fragrance boxes was to appeal to both men and women individually while keeping the overall feel of both of the products the same.
To accomplish this goal I approached the font choice for the specific product name "77" specifically. On the men's version I went with a strong bold numeric design, and opted for a more feminine light script for the women's version. The accent design on both of the pieces also drives the mood, a harsh textured design on the mens, and a flowing floral one for the women.
